The Mobile Pokémon Go game was a tremendous global success! Achieving the 45 million active users daily around the world as early as the first month after launch.
Of course over time, the popularity has dropped considerably … I tell you, I walked through my village to catch Pokémon for a good 2 or 3 weeks before giving up the idea.
To get an idea of the fall, near its first birthday, Pokemon Go only had 5 million active users.
In short, according to the firm ‘SensorTower’, ‘Go’ generated about 2 million dollars a day! That is, on its second anniversary, it had already managed to raise about 1.8 billion dollars.
However, this shows a decrease in revenues, as in January 2017, had already achieved a billion dollars. But … I wish to many games to achieve this kind of profitability!
Nowadays, we can easily find ‘Pokémon Go’ in Apple’s list of 10 most profitable games in more than 20 countries. In parallel, Nintendo revealed that in May the game reached 800 million downloads.
The numbers reveal that the Google Play Store is arguably the most important platform for the game, achieving 58% of revenue.
Which turns out to be great for Google and Apple, who take a commission on all sales made in their stores.
What is the future of Pokémon Go?
One thing is certain, this game is far from your end! For in a very short time, ‘Pokémon Go’ will be released in China! A gigantic market eager to catch some Pokémon, and also the country that makes the most money in mobile games.
Forgetting this future release, which has really helped the game grow to stay fresh, has been the constant updates and expansions made by Niantic! As for example, the recent update that made it possible to add friends, exchange Pokémon and even exchange gifts.